19 May 2008

Internet Marketing Concept - Definition (1)

Past few days, I've been asking by some friends about the internet marketing. Some pointing out to asiabrain or even the new rumahgratis. Questions they always asks, such as:
  1. Is it true that internet marketing is MLM via internet?
  2. are we have to make ebook to sell in internet?
And so many more positive or negative side of internet marketing. Lets start with some points.

Internet Marketing is Marketing channel with many business model

Internet marketing, or for short IM, is one marketing channel to do business, and like some marketing channel it has many business model. For example, Television, if you have your own channel (ie. Zid Channel), then you'll be able to sell your channel through cable TV as Pay TV, sell prime time TV Commercial to advertising agency, or sell some program to product related to the program and offer them in main sponsor or even an Advertorial.

Same with Television, In IM, if you have a Website, you could sell it as a pay site, commercial banner (link, image or pop-up) or even do some advertorial on your website content.

So, you don't have to make some e-book, sell unuseful product to others or even ask you friends to transfer some moeny to join some network.


Internet Marketing like all Business, It could be leverage to gain more profit

Start with one store, after the ROI, leverage to 2 or 3 store. Start with one property, leverage to 2 property and so on. Same like all of them, start with one web, after it generate a sustainable profit, move to another one.

follow this cycle : Research >> Create >> Content >> Traffic >> Monetize >> Automate

Continue to the next series....





3 comments:

Anonymous said...

Thanks for the tips... Now I know what I really need to improve. will come back for more...

Zidni said...

@woody

Your very welcome,
hopefully this post also help others :)

Anonymous said...

Nice blog mas zidni.. tukeran link ya, blog anda sudah saya add duluan